The 18-month initiative addresses top marketing priorities for the destination
ST. THOMAS, U.S. VIRGIN ISLANDS, January 29, 2009 – The U.S. Virgin Islands Department of Tourism unveiled its brand new Web site, VisitUSVI.com, yesterday evening.
A key strategy for the new site has focused on educating potential visitors about USVI offerings, and various navigation and design elements serve to meet this goal. Prospective visitors using the new Web site enjoy functionality allowing them to create trip planners and outline customized itineraries, featuring the Territory’s various tourism entities. Additionally, a new interactive map listing points of interest for St. Croix, St. John and St. Thomas entices visitors to get a deeper look at what the USVI has to offer.
Easy site navigation allows visitors to “hop” between island pages, exemplifying how easy it is to actually hop between the islands of the USVI. This style of navigation allows side-by-side comparison of each island’s distinct personality and offerings.
“This was an 18-month journey, from research to site launch, and we are excited to unveil this Web site to prospective visitors and destination partners,” says Commissioner of Tourism Beverly Nicholson-Doty. “We expect VisitUSVI.com to be the one-stop-shop where visitors can access all the resources necessary to plan their next vacation to St. Croix, St. John and St. Thomas.”
This launch reflects the first of three phases for the new site, executed by Atlanta- based JWT and Studiocom. Coming in a later phase and a direct response to focus group and other on-island feedback, VisitUSVI.com will feature a landing page devoted solely to the destination’s packages and promotions, which will serve as a resource where offers for travel to the destination can be found. The remaining phases are scheduled to be completed by January 2010, when a booking engine will be added to the site.
The unveiling of the new Web site is an integrated segment of the DOT’s overall rebranding efforts for the destination, which kicked off in December with the introduction of the new Mocko Jumbie logo. Effective immediately, usvitourism.vi will redirect users to the new url, VisitUSVI.com.
For more information about the United States Virgin Islands, go to VisitUSVI.com. When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in – making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.