United States Virgin Islands Announces Enhancements to their New York City Public Relations and Marketing Team

~ Two U.S. Virgin Islanders will ring in the new year at New York public relations firm; summer 2014 intern search underway ~

 U.S. VIRGIN ISLANDS (15 January, 2014) – The Department of Tourism (DOT) is excited to announce recent enhancements to the team at its New York-based public relations agency of record, Development Counsellors International (DCI).  Effective in January 2014, former DOT intern Elliott Davis will begin his permanent role as an Assistant Account Executive with the agency, and Malkia Morton as the new spring 2014 intern.  Both will work with DCI to support USVI public relations and marketing initiatives to ensure the destination remains top of mind among travelers.

“We are so excited to have these two talented professionals join our team in New York to ensure we continue creating innovative marketing initiatives that capture the attention of the American traveler,” said Commissioner Beverly Nicholson-Doty.  “Their new roles will allow Elliott and Malkia to make a great impact on USVI tourism and help promote their home Territory.”

Elliott Davis was appointed the permanent position of Assistant Account Executive after serving as the fall 2013 intern.  During his full-time internship, Davis played an integral role in the agency’s activities on behalf of the DOT which included the implementation of “U.S. Virgin Islands Day” at Yankee Stadium September 22, 2013 and the Chef Theo Gumbs cooking segment on the nationally-syndicated morning lifestyle television series “BetterTV.”

Prior to interning at DCI, Davis was a writer for the Boston Globe Magazine.  Davis has also interned at the Massachusetts Attorney General’s Office where he wrote and edited press releases and helped prepare a press conference.  He is a recent graduate of Tufts University where he earned a Bachelor of Arts in political science with a minor in mass communications and media studies.

Malkia Morton brings with her an impressive slew of education and experiences in international travel marketing – including her studies at the Territory’s own University of Virgin Islands.

“Studying abroad and working with a diverse group of people gave me the theory and hands-on experience to market destinations on a national scale,” said Morton. “I am proud that I can apply this knowledge and experience to my home.”

The USVI-native is a recent graduate of Cardiff University in Wales where she earned a Master’s degree in International Public Relations & Global Communications Management. Morton also holds two Bachelor degrees in English and Mass Communications from the University of Virgin Islands.

Throughout her education, Morton participated in a range of international communications internship programs.  This includes her recent role at MMGY Global in Orlando, Florida where she helped develop press materials for national and local media outlets, developed targeted media lists and developed media leads. Morton also worked at the College Access Challenge Grant Program (CACGP) where she created, developed and managed all content for their first website and newsletter which helped increase the community’s awareness of CACGP’s services.

Summer 2014 Intern: The DOT is now accepting cover letters and resumes from candidates interested in applying for the New-York based summer 2014 intern position. The intern will support the USVI account team at DCI’s New York office on a full-time basis from mid-May to August 2014. Daily tasks will include, but will not be limited to, media pitching, event planning, drafting and editing press materials, working with on-island tourism partners, conducting research and developing content for the USVI social media channels.

In order to apply, candidates must be residents of the USVI who are recent graduates, or in their final year of study, at an accredited undergraduate or graduate university program with a concentration in marketing, mass communications or public relations. Strong candidates will have exceptional written and verbal communication skills, and be extremely organized and detail-oriented. The chosen intern will receive roundtrip airfare to New York with a monthly stipend to cover housing, transportation and living expenses.

Qualified applicants may e-mail their resume and cover letter to Malcolm Griffiths, Vice President at DCI at malcolm.griffiths@aboutdci.com by March 15, 2014.  For more information about the internship program, contact Luana A. Wheatley at lawheatley@usvitourism.vi.

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Contact:        Luana A. Wheatley

Assistant Director of Communications

(340) 774-8784

lawheatley@usvitourism.vi