U.S. Virgin Islands Shine During New York City Caribbean Week

~Department of Tourism engaged industry peers, travel trade, media and New Yorkers~

U.S. VIRGIN ISLANDS (June 9, 2014) — Commissioner Nicholson Doty led a delegation from the U.S. Virgin Islands Department of Tourism (DOT) last week participating in the Caribbean Tourism Organization’s (CTO) annual  New York City Caribbean Week, June 1-7, 2014.  The Territory was prominently featured during this week-long celebration showcasing Caribbean culture and the region’s travel offerings to hundreds of thousands of New Yorkers with a vibrant and engaging event schedule.
“As Chair of the Caribbean Tourism Organization, it is a pleasure to work alongside our Caribbean neighbors to take over New York and celebrate the diversity throughout the islands with our own unique sights, sounds and tastes,” said Commissioner Beverly Nicholson-Doty. “Caribbean Week provides an opportunity to meet with industry leaders, connect with consumers in creative ways and celebrate our culture.”

This year, the DOT increased its participation in the festival through sponsoring a diverse range of events. The USVI delegation engaged with travel trade, media, brides-to-be, New York City gourmands as well as current and next generation tourism industry and business leaders. Events where the U.S. Virgin Islands shined include:

  Student Colloquium on Tuesday, June 3

Students from the University of the Virgin Islands Hospitality School participated in the Student Colloquium providing them an opportunity share ideas with their Caribbean peers. The students presented creative ideas for profitable and viable sustainable tourism projects in the Caribbean.

 Caribbean Week Pavilion on Wednesday, June 4

The Caribbean Romance Pavilion was a major highlight this year. The USVI participated in the pavilion on Wednesday, providing consumers information on unique product offerings for destination weddings and honeymoons. Samples of black cake were given to each participant, offering a little taste of the Virgin Islands.

 Chef Program Brooklyn Kitchen in Manhattan on Wednesday, June 4

St. Croix native Chef Digby Stridiron represented the U.S. Virgin Islands cuisine with a cooking demonstration at Brooklyn Kitchen in Manhattan.  He demonstrated how to prepare a traditional USVI dish. Chef Digby has a reputation for creating elegant events for clients including Vivica Fox, R&B Singer Mario, and NFL star Kerry Rhodes, as well as working on the road for recording artists Katy Perry and Nicki Minaj.

 Caribbean Week Media Marketplace on Thursday, June 5

U.S. Virgin Island representatives attended a media marketplace among Caribbean tourism professionals and policy-makers, providing an opportunity to share travel developments and network with top travel journalists.

 Chef Program Bloomingdale’s in White Plains on Thursday, June 5

Chef Digby Stridiron once again represented the U.S. Virgin Islands cuisine with a cooking demonstration at Bloomingdale’s as part of their Chef series.  He prepared a traditional USVI dish of pick up saltfish with a twist at this free tasting event.

 Rum and Rhythm Benefit & Auction on Friday, June 6

Rum and food lovers sampled award-winning Caribbean rums and enjoyed traditional Caribbean cuisines and rum-infused delicacies prepared by celebrity Chefs. Chef Digby was front and center preparing a USVI-inspired dish, while attendees sampled varieties of Cruzan Rum.

To learn more about Caribbean Week in New York, visit www.caribbeanweek.com. Check out the latest developments from the Department of Tourism on the USVI Twitter (@USVITourism) and Facebook (www.facebook.com/VisitUSVI) pages.

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Contact:

Luana Wheatley

Assistant Director of Communications

(340) 774-8784 ext. 2243

lawheatley@usvitourism.vi