Department of Tourism Brings “King of Comedy” to the Territory
St. Thomas, U.S. Virgin Islands, June 30, 2008 – As a part of the Department of Tourism’s ongoing marketing efforts, the nationally syndicated Steve Harvey Morning Show will broadcast live from St. Thomas June 30-July 3.
Coordinated by the DOT’s Atlanta-based advertising agency J Walter Thompson, the famed comedian and his morning show team will visit America’s Caribbean as part of a targeted advertising campaign to showcase the destination to potential visitors in key markets. During the live broadcasts, Steve will share his experiences with more than four million listeners over the course of the week.
In addition, advertising will air on the show July 14-August 2 promoting the destination’s Sizzlin’ Summer Sampler package. Steve Harvey has also conducted an on-air sweepstakes giveaway, awarding listeners with trips to St. Croix, St. John and St. Thomas.
“The Steve Harvey Morning Show airs in nine of our top twelve markets,” states Commissioner of Tourism Beverly Nicholson-Doty. “This current promotion will offer valuable exposure for all three islands and allows us to directly connect with consumers, highlighting the best of the U.S. Virgin Islands.”
Based in New York at the WBLS radio station, the Steve Harvey Morning Show is syndicated by Premier Radio Networks and airs on over 60 radio stations and 60 markets including New York, Chicago, Atlanta, Miami and Washington, DC. The show features socially conscious interviews, a variety of current and classic music and the always entertaining commentary for which Steve is known. For more information about The Steve Harvey Morning Show, visit www.steveharvey.com/morning.
For more information about the United States Virgin Islands, visit usvitourism.vi. When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in – making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.