National Tourism Week to be Celebrated in the USVI

~ Activities include territory-wide clean up, customer service workshops ~

U.S. VIRGIN ISLANDS, April 9, 2013 – As part of the annual National Travel and Tourism Week, May 4-12, the USVI Department of Tourism has planned a number of activities in the Territory to address two key areas of critical importance to both residents and visitors: island cleanliness and customer service. This year’s theme “Let’s Clean Up Our Act!” calls on everyone to put their best foot forward to make the U.S. Virgin Islands a better place to live and to visit.

Tourism Week kicks off with a territory-wide clean up on Saturday, May 4 beginning at 8:30 am. Locations on St. Croix, St. John and St. Thomas will soon be announced as designated meeting stations from which teams of volunteers will set out to clean up neighborhoods, commercial zones and roadsides. Volunteers will be provided a T-shirt, gloves and drinking water. “Cleaning up our islands is an important act that will confirm the strong pride that lives within our community,” said Tourism Commissioner Beverly Nicholson-Doty.  “We ask the community to come out and support this initiative to help keep our islands clean for everyone to enjoy.”

In keeping with the theme of “cleaning up our act”, later in the week the Department will focus on customer service.  Free customer service workshops will be held in St. Croix May 7-8 and on St. Thomas May 9-10. Conducted by professional service trainer and Virgin Islander, Dr. Bryan Williams, the workshops will focus on world-class service delivery, including special sessions for managers and supervisors, taxi operators and airport personnel. “As members of a tourism-based community, providing exceptional customer service is essential to the success of our destination and our future prosperity,” said Commissioner Nicholson-Doty. “Equally important is the level of service we provide each other as residents of the Virgin Islands which is why we encourage the public at large to participate in the workshops and help make the USVI a more hospitable place for all of us.”

Other activities that will take place during National Tourism Week include school visits to speak with students about customer service, the importance of tourism and the need to keep our islands clean. Department of Tourism representatives will reinforce these messages during interviews planned on local radio programs. Throughout the month of May the Department will also run a television advertising campaign promoting its customer service pledge, a commitment USVI employees and businesses can make to improve the level of service they provide their customers. To take the pledge, go to  For more information about National Tourism Week activities, call 340-774-8784.


Additional information about National Travel & Tourism Week:

The first full week of May is annually recognized as National Travel and Tourism Week, a tradition first celebrated in 1984. Localized events are presented in cities, states and travel businesses nationwide to champion the power of travel. It was established as National Tourism Week when the U.S. Congress passed a joint resolution in 1983 designating the week to be celebrated in May. In a White House ceremony, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with “the appropriate ceremonies and activities.”

Since its establishment, the U.S. travel community has collectively marked the event in a number of creative ways, from staging local rallies and conducting media outreach to securing proclamations and resolutions from local legislative bodies.



Additional information about Dr. Bryan Williams:

Dr. Bryan K. Williams is a consultant, trainer, and quality auditor, who focuses on the areas of service excellence and organizational effectiveness. 

Prior to this current venture, Dr. Williams worked with the world-renowned Ritz-Carlton Hotel Company, LLC for almost 10 years. In his last role with The Ritz-Carlton, he was the Corporate Director of Training & Organizational Effectiveness.  He started his career at the Ritz-Carlton, St. Thomas as a busboy eventually becoming the property’s Director of Training & Development.

Dr. Williams attended the University of the Virgin Islands, where he received a Bachelor of Arts in Business Administration, and an Associate of Arts in Hotel and Restaurant Management.  He also completed a Master of Arts in Education with a concentration in Adult Learning and then a Doctorate of Management with a concentration in Organizational Leadership from the University of Phoenix.

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Allegra Kean-Moorehead

Director of Communications

(340) 774-8784 ext. 2234