HSMAI to Honor U.S. Virgin Islands Department of Tourism with Gold, Silver & Bronze at 57th-Annual Adrian Awards Gala

U.S. Virgin Islands, December 2, 2013 – The Hospitality Sales & Marketing Association International (HSMAI) will recognize the United States Virgin Islands (USVI) with Gold, Silver and Bronze Adrian Awards for public relations excellence at the 57th-annual Adrian Awards Gala on Feb. 24, 2014. The Gala is a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York
Marriott Marquis.

The Adrian Awards is the largest and most prestigious travel marketing competition globally. This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry.

“This distinction is especially meaningful as we were recognized as marketing leaders by our own peers in the travel industry,” said Commissioner Beverly Nicholson-Doty. “Our core objective is to showcase the USVI’s unique experiences in hopes of driving visitors to our Islands.  The awards solidify that our messages are being received through our creative earned media efforts.”

The USVI will be recognized for public relations excellence through its efforts in securing national media attention on prominent television outlets.  A Gold Adrian Award was awarded to the USVI for securing a full 60-minute show on the Andrew Zimmern “Bizarre Foods America Show” on the Travel Channel reaching 322,192 viewers. A Silver Adrian Award was honored for the USVI’s proactive efforts in securing MSG Network’s “The Game 365” to do a rare personal interview with Walt “Clyde” Frazier in his home on St. Croix. “The Game 365” is broadcast nationally on the Fox Sports Networks reaching 1,576,093 North American viewers. A Bronze Adrian Award was given to the USVI for its efforts securing an episode of ABC reality TV series “The Bachelor” to shoot on-location on St. Croix. The episode, which aired on February 11, 2013 reached more than 7.2 million U.S. viewers, showcasing the destination’s opportunities for romance.

“As the advertising, public relations and digital marketing realms are constantly evolving, the bar is continuously set higher annually in regard to the Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year, we saw outstanding entries in all categories and in particular an ability to implement integrated campaigns that garnered powerful results across multiple channels. We look forward to celebrating these remarkable winners at the Adrian Awards Gala in February.”

In addition to commending the U.S Virgin Islands award-winning work, the Gala and dinner reception honors lifetime achievement in travel / hospitality marketing, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.

Visit www.AdrianAwards.com for more information on the event and competition.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About USVI

For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Twitter (@USVITourism) and become a fan on Facebook  (www.facebook.com/VisitUSVI). When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in – making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.  




Twitter:           https://twitter.com/USVITourism

Facebook:    https://www.facebook.com/visitusvi


Contact:        Luana Wheatley

Assistant Director of Communications

(340) 774-8784 ext. 2243