FilmUSVI, the Film and Music Office of the USVI Department of Tourism, took its new message about incentives to the trade by engaging in a slew of in-market promotions over the past six weeks.
First up in October was a pair of distinctly different hyper targeted events in New York City orchestrated by Development Manager Steve Bornn.
The New York Ad Club’s Bravery Series, an inspirational session and cocktail hour at AOL Building, was sponsored by the Film Office. The sponsorship was the Film Office’s foray into leveraging the USVI’s new partnership with the preeminent Ad Club that targets the advertising agency market. Turnout and exposure were excellent and the intimate event provided valuable insight into the Ad Club.
The Produced By: New York/PGA Conference was also sponsored by the Film Office. Following on the heels of a successful Produced By Conference (PBC) at the PGA Annual Meeting in LA, FilmUSVI again executed an exclusive, high-profile sponsorship and exhibit in the slimmed down New York edition of the PGA event. The targets here were TV, film and digital content producers. PBC NY, like the LA conference, proved very successful in promoting the location and the new incentives.
The road trips for the busy Film and Music Office continued in November with the stellar American Film Market in Santa Monica where the USVI has been a regular for most of its existence – one of those shows where you can’t afford not to be seen. FilmUSVI was indeed seen this year with a strategically positioned, high trafficked exhibit and associate sponsorship of AFM and co-hosting an exclusive cocktail reception at the famous Carousel on Santa Monica Pier.
The month closed out with a first time participation as an exhibitor at The Billboard Music and Touring Conference in New York. Another prime real estate location gave the USVI high visibility and quality opportunities to discuss the new incentives as they relate to music recording and music videos. FPO team met key executives in artist and label management, not to mention artists themselves such as the everlasting Chubby Checker.
Meetings were also conducted with colleagues, contacts and key players in NY and LA, including the Silver Cup Studios and HBO.