Department of Tourism Launches VI Nice Challenge

DOT partners with recording artist Pressure Busspipe to engage consumers 

U.S. Virgin Islands, April 30, 2015 – The U.S. Virgin Islands Department of Tourism (DOT) announced the launch of the VI Nice Challenge, a social media competition that kicks off a broader Virgin Islands Nice summer promotion.

The challenge, beginning on May 1, asks individuals to record themselves singing a chorus and verse of USVI native recording artist Pressure Busspipe’s hit song, “Virgin Islands Nice.” Participants upload their video to www.VisitUSVI.com/NiceChallenge, and encourage their friends and family to share and vote for their video via social media.

The DOT awards the grand prize to the participant with the most votes and shares at the end of May. The prize includes a five-night/six-day stay at a luxury resort on St. Thomas, complimentary airfare for two, roundtrip airport transfers on St. Thomas, $500 in VI Nice certificates for shopping, dining and activities, a private dinner with Pressure Busspipe and VIP access to the Virgin Islands Nice Peace Concert this summer.

“The Department of Tourism is excited to once again partner with Pressure and engage with our visitors,” said Commissioner of Tourism Beverly Nicholson-Doty. “This promises to be a fun competition that will bring our beautiful islands top-of-mind for travelers heading into the summer months.”

Leading up to the grand prize announcement, the Department of Tourism will randomly select one individual each week to win a smaller prize. The prizes slated for each week are:

Week 1: Pair of U.S. Virgin Islands sunglasses

Week 2: Pair of U.S. Virgin Islands watches

Week 3: Pair of U.S. Virgin Islands Mocko Jumbie pendants

The DOT will also launch Virgin Islands Nice public service announcements to engage residents. The PSA’s include prizes awarded to businesses with the most votes in the “Text your VI Nice” experience.

For more information about the United States Virgin Islands, go to VisitUSVI.com. When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel – including on-line check-in.  As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.

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Twitter:           www.twitter.com/USVITourism
Facebook:    www.facebook.com/visitusvi

Contact:

Luana A. Wheatley
Assistant Director of Communications
(340) 774-8784
lawheatley@usvitourism.vi

Maureen Haley
Development Counsellors International
(212) 444-7145
Maureen.Haley@aboutdci.com